We'd rather show you we know our craft than tell you. These are the exact frameworks we use to pull 1.2M+ views and win our clients customers. Read them here, or grab the PDF — yours free, no strings.
Guide 01 · Web
The 7-Second Website Test
A visitor forms a first impression of your website in about 50 milliseconds, and decides whether to stay within roughly 7 seconds. If your site fails that test, it doesn't matter how good you are — they're already gone. Here's the exact checklist we run on every site.
1. Pass the "above the fold" clarity test
Before any scrolling, a visitor must instantly understand three things: what you offer, who it's for, and what to do next. One clear headline, one supporting line, one obvious button. If a stranger can't answer those in 7 seconds, you're losing enquiries.
2. Give one obvious call to action
Your phone number or "book now" button should be visible without scrolling, and repeated down the page. Competing buttons split attention — make the next step impossible to miss.
3. Load in under 3 seconds
Around half of visitors leave a site that takes longer than 3 seconds to load. Compress your images, cut unnecessary scripts and plugins, and test on a phone using real mobile data, not your office Wi-Fi.
4. Show trust signals early
People buy from brands they trust. Put reviews, a guarantee, real photos of your work and concrete results near the top — not buried at the bottom.
5. Design mobile-first
Most of your traffic is on a phone. Tap targets should be big, text should be readable without zooming, and the most important content and CTA should come first on small screens.
The squint test (bonus)
Squint at your homepage until it blurs. The two things that should still stand out are your core offer and your call to action. If they don't, that's your first fix.
Reels aren't luck. The ones we make that hit 50K–187K views follow the same structure every time. Here it is.
1. Earn the first 1–2 seconds
The hook is everything. Open with a pattern interrupt — bold motion, a surprising claim, or the payoff stated up front. If the first two seconds don't stop the scroll, nothing else matters.
2. Hold attention with pace
Fast cuts, no dead air, and a clear payoff delivered before the halfway point. Every second should earn the next one.
3. Build a loop
End the clip so it flows back into the start. A seamless loop quietly doubles watch time, and watch time is what the algorithm rewards.
4. Write for the mute majority
Most people watch on mute. On-screen captions and text must carry the message on their own — assume the sound is off.
5. Nail the post structure
A strong first line in the caption, real value in the middle, and a soft call to action at the end. Post when your audience is active, and reply to every comment in the first 30 minutes to signal engagement.
6. Win on volume and iteration
Consistency beats perfection. Post often, study what lands, and double down. Reach compounds.
Followers feel good, but enquiries pay the bills. Here's the simple system we use to turn social media and ads into booked jobs for Victorian businesses — without burning your budget.
1. Lead with one clear offer
A specific, low-friction offer beats "contact us" every time — a free quote, a free audit, or a first-month deal. Make saying yes easy.
2. Build trust with your content
Show your work, your results and your face. Educate a little. People hire businesses they already feel they know.
3. Run tight local ads
Target a sensible radius around your service area, use the words customers actually search, and always retarget people who've already visited your site.
4. Follow up fast
Speed wins deals. Responding within the hour dramatically lifts your odds versus replying the next day. Make fast follow-up a habit, not an afterthought.
5. Make enquiring effortless
A short form and click-to-call on every page. Every extra step costs you leads — remove the friction.
6. Measure, then double down
Track calls and enquiries, not just likes. Find the one or two things driving real results and put more fuel there.